horizons series I Johanna Parv

In côte&ciel’s latest installment of its ‘Horizons’ series, which sees them visit like-minded creatives from around the world, they join Johanna Parv, the Estonian-born womenswear designer. Now residing in London, her eponymous brand JOHANNA PARV pursues a solution to active, adaptable womenswear.

‘There haven’t been enough people asking questions about what women need in sportswear.’

Graduating from London’s prestigious Central Saint Martins in 2020, Parv has since worked for an eclectic mix of luxury houses, from Balenciaga and Dior to performance-running brand SOAR, who have all informed and influenced her process. Aside from fashion design, Johanna leads an active lifestyle, preferring cycling as her mode of transport round the busy city of London, allowing her to source inspiration from what she sees, feels, and hears.

While other brands claim a similar sentiment but never venture beyond surface-level style, both brands weave this philosophy into their physical product - skirts, blouses and jackets from JOHANNA PARV can be worn while cycling with a nuanced adaptation built into the garments, while similarly côte&ciel’s ergonomic design means that they are the perfect companion for an active city-commuter such as Parv.

In this editorial, Johanna Parv wears new additions to côte&ciel’s Fall/Winter 24 range, including the Jacquard Grey Neda, Braided Black Ladon, and Smooth Black Hyco S.